Press Release

Official Press Release: Financial Experts Training Institute Officially Rebrands as "Investment Academy"

August 1, 2023

Dr. Al-Fadhel : "The Kingdom is experiencing a phase of massive and rapid growth, compelling us to move at the same agile pace and elevate our strategy to sustain the highest levels of professional excellence."

Operating under the new slogan, "A Passion that Achieves Goals," and backed by an honorable legacy of empowering over 150,000 beneficiaries over 18 years, the Financial Experts Training Institute officially announced today its comprehensive rebranding and visual identity launch as the "Investment Academy". This milestone embodies the Academy's forward-thinking strategy and future ambitions, marking a pivotal new chapter in alignment with the transformative developments sweeping the Kingdom of Saudi Arabia.

Commenting on the launch, Dr. Mohammed Al-Fadhel, Founder and Chairman of the Board, stated: "The massive and rapid growth phase the Kingdom is undergoing mandates that we act decisively to maintain our pioneering position at the forefront of educational and training academies. This new strategic direction supports our clients and partners with elite professionalism, deeply aligning with Saudi Vision 2030. We are an integral part of the national fabric, and we recognize that the ceiling for innovation, creativity, and development is limitless."

The "Investment Academy" with its new identity seeks to keep pace with changes and respond to contemporary challenges by launching numerous professional diplomas, internationally accredited fellowship certificates, applied programs, and updating all its digital services.

Dr. Al-Fadhel emphasized that the new brand name reflects executive management's profound belief in the power of "Investment" in human life. "True investment is the fundamental pillar of economic growth and human solidarity. It transcends mere financial capital to encompass anything that yields compounding value for the individual—be it wealth, knowledge, or specialized skills."

He added that the Academy's name also reflects its philosophy of supporting self-investment through education, training, and development, helping individuals and organizations achieve added value that far exceeds their initial investment, reinforcing the vocational training sector's vital role in the Saudi economy.

Dr. Al-Fadhel concluded: "We are confident that we will shape a brighter future for the education and investment sector, for the Kingdom's economy, and for our clients and employees. We affirm our commitment to achieving your investment goals and our dedication to remaining among the best training academies in the Kingdom and the world."

Mr. Fahad Al-Mana, Chief Executive Officer, highlighted: "Since its establishment in 2005, the Institute operated with a differentiated vision, heavily investing in the development of practical curricula and elite programs. We carefully selected global partners and experts, proudly stamped our Saudi identity on our operations, and built a team defined by passion and creativity. Our new name guarantees the continuation of this legacy, but with a modernized strategy, robust governance, and pioneering objectives designed to serve the financial and business communities."

Al-Mana continued: "Investment Academy will continue to achieve growth and prosperity in vocational education as one of the pioneering academies in financial, investment, and administrative training from the private sector in the Kingdom, believing in the tremendous opportunities the vocational training sector provides in Saudi Arabia."

Mr. Ali Al-Masry, Chief Training Officer, added: "This moment represents a rebirth and a grand vision for an entity with a profound history, transitioning us toward a more prosperous future. Following 18 years of pioneering training within and beyond the Kingdom, evolving our brand was imperative to keep pace with industry shifts."

Al-Masry continued: "Since our founding, we have worked to strengthen our position in the vocational training industry. With our new identity, we look forward to continued development and improvement through advanced and comprehensive upgrades to our programs and courses that reflect the spirit of innovation and creativity."

Al-Masry noted that the launch of the new brand comes at an opportune time, coinciding with the unveiling of the Academy's ambitious strategy, establishing "Investment Academy" as one of the largest, most trusted, and pioneering institutions in spreading investment culture.

Founded in 2005 by entrepreneur Dr. Mohammed Al-Fadhel, the Academy has fundamentally elevated the financial literacy of capital market investors. It holds ISO 9001:2008 certification for Training Services and operates under the supervision of the Technical and Vocational Training Corporation (TVTC). Headquartered in Riyadh with a representative office in Cairo, powered by over 52 professionals and elite lecturers.

The Academy has forged strategic alliances with premier international bodies, including the Institute of Leadership and Management (ILM), the Chartered Institute for Securities & Investment (CISI), the Association of Governance, Risk & Compliance (AGRC - UK), the Global Innovation Institute (GInI), and the HR Certification Institute (HRCI - USA).

Elite clientele includes the Saudi Central Bank (SAMA), the Capital Market Authority (CMA), major Saudi banks, brokerage firms, ministries, and corporate giants such as Saudi Aramco, SABIC, and STC.

Through its corporate social responsibility initiatives, the Academy organized educational seminars in collaboration with leading universities including Cairo University, AUC, King Saud University, and Alfaisal University, benefiting over 250,000 students and faculty members.

Frequently Asked Questions: Navigating Our Rebrand

What is the strategic purpose behind changing the name to "Investment Academy"?

The transition reflects our core philosophy and commitment to a modernized approach in training and development. The new identity aligns our outputs with Saudi Vision 2030, aiming to build a brighter and more prosperous future.

What specific updates accompany this rebranding?

The upgrade includes the appointment of a new CEO, a complete visual identity overhaul, a newly redesigned digital platform, modernization of all course offerings, and the launch of advanced Professional Diplomas.

Has the ownership or the founding team changed?

No. Dr. Mohammed Al-Fadhel continues as Chairman of the Board, and Mr. Ali Al-Masry continues as Chief Training Officer.

Are certificates issued prior to the rebrand still valid?

Yes. All previously issued documents and certifications remain fully valid. There has been no change to our legal corporate structure.

Do I need to resubmit pending applications?

No action is required. All pending requests will be processed seamlessly by the respective departments.

Will the website domain change?

Yes. The new brand identity will include migrating to a new official web address aligned with the "Investment Academy" identity.

Have the physical headquarters or contact numbers changed?

No. Our headquarters remains in the same location with updated visual identity. All contact details remain unchanged.

When will the rebranding be fully finalized?

The comprehensive rollout was fully completed by December 31, 2023.